Meet our very own Meeting and Events Sales Manager, Barbara! With over 15 years’ experience in the Hospitality Industry, Barbara is not only a meetings and event pro, be she is our very own, in-house Pharmaceutical Events Expert.

With the Pharmaceutical industry growing bigger and bigger, year or year, we recognise the demand from Pharmaceutical meetings and events planners, choosing Liverpool as a destination. So, we sat down with our very own Pharma expert to see just what goes into planning the perfect Pharmaceutical event and to find out all of her top tips...


1. Why do you think is the key starting point when contacted by a Pharmaceutical event planner?

“Information. From the moment I make contact with a Pharmaceutical planner I always ask for as much event information as possible. This way I can determine what type of event will be taking place, should it be sales training, a product launch or a speaker event. Once I fully understand the style and scale of the event, I can best place the event in our Liverpool Suite or one of our smaller meeting rooms within our Business Centre.”


2. Do you have different planning approaches for different types of Pharmaceutical events?

“Yes, it’s always important to recognise the style of each Pharmaceutical event. Each event will differentiate from the last with its own specific requirements, meaning attention to details such as room layout, capacity and equipment essentials are key. When first responding to an enquiry for a Pharmaceutical event, I always like to make sure that our products and services are the ideal fit for the client and the purpose of their event. For example, if our function suite cannot comfortably fit all delegates this could affect the success of the event. It is always important to communicate these concerns to the client and perhaps explain a different way to accommodate all delegates comfortably.”


3. How do you best explain your vision for an event to a client, who is a first-time customer at Holiday Inn, Liverpool?

“I always help the client visualise each element of their event, within the hotel. I will a explain the layout of the first floor, Business Centre and Open Lobby area and send over visual aids such as photographs from previous events and room layout diagrams to best help the client envision their event at Holiday Inn, Liverpool, from the beginning of the planning process. I am always very keen to invite planners into the hotel so they can see the space for themselves and take a walk around the hotel. However, if a client isn’t based in or around Liverpool, show-rounds aren’t always possible. Clients can utilise our online Gallery of images, or we can send additional meeting or function space images at a client’s request.”



4. You have said that all Pharmaceutical meetings and events differ, who do you package up products and services for Pharmaceutical organisers? 

“It’s difficult to package these types of events and offer set packages to clients, given that each Pharmaceutical event is typically different to the previous one. Therefore, we offer bespoke packages to ensure we meet all client wishes and requirements. Taking into consideration clients’ needs and wants, I will work with them to build a tailored events package, meeting their budgetary requirements and still delivering high-quality services and products, to exceed expectations for the event.”


5. What would you say is the most important aspect of planning a meeting for a Pharmaceutical client?

“It is always important to recognise the finer details, such as offering healthy and nutritious snack, lunch and dinner options for organisers and their delegates. Pharmaceutical organisers often require exclusive venue use for their events, meaning it is important to confirm exclusive venue use, when provisionally booking dates with a client. Confidentiality around Pharmaceutical events is also crucial, for example, if the upcoming event is for a product lunch it is important to ensure all information about the event remains confidential between myself and the client.”


6. How do you ensure the smooth running of an event on the day?

“It is key to brief the full Conference Team on the client and their event beforehand to ensure all conference and meeting space is set up to meet the client’s requests and requirements. I will work with various departments within the hotel and brief our Head Chef and Conference Manager to ensure all menus and event running order are finalised prior to the event. On the day, I will first introduce the conference organiser to our Conference Manager and their appointed Conference Host for the day, should they have any questions or need assistance. It is important to ensure that all-conference team members are on hand to meet and greet conference delegates and make them feel welcome and comfortable here at Holiday Inn, Liverpool.”

If you're a Pharmaceutical planner and are looking for a meeting space or event venue in Liverpool City Centre, get in touch with our Pharma Expert today. Not only is our expert team on hand to help you create the perfect meeting or event, but we are located right in the heart of Liverpool City Centre, directly opposite Liverpool Lime Street Station and beside a 600 car park, offering discounted rates to guests and delegates. 

For more information, send us an enquiry today or call our Pharma Expert on 01517052841.